Andrea Jarrell specializes in communications strategy for education and nonprofit clients. She works independently of and in partnership with communications and design firms. Projects featured here designed by the Michael Bierut and Luke Hayman teams at Pentagram Design. 


  • Brand strategy for institutions and nonprofits

  • Messaging for comprehensive fundraising campaigns

  • Messaging for recruitment campaigns


Abington Friends School

Alfred University

American Law Institute

The Baldwin School

Bowdoin College

The Brearley School

Bucknell University

Carnegie Mellon University

Cheshire Academy

Chestnut Hill Academy

China Institute

Choate Rosemary Hall

Columbia University

Concordia College
(Moorhead, MN)

Dickinson College

Drew University

Emma Willard School

Episcopal High School
(Alexandria, VA)

EXPLO (Learning through Exploration)

Flint Hill School

Fredericksburg Academy

Friends' Central School

Germantown Friends School

Girard College

The Hamlin School

The Hotchkiss School

Kenyon College

Lafayette College

Manhattanville College

Mercersburg Academy

Middlesex School

Millbrook School

MIT Libraries

New York Public Library

NYU Abu Dhabi

NYU Wagner School of Public Service

The Newman School (Boston, MA)

The Nightingale-Bamford School

Occidental College

Oglethorpe University

Oldfields School

The Orchard School

The Pennington School

Penn Law

Philadelphia University (PhilaU)

Phillips Exeter Academy

Ridley College

Roanoke College

St. Andrew's School

St. Anselm College

St. Bonaventure University

St. John’s University

Scripps College

Sidwell Friends School

Spelman College

Swarthmore College

Stanford University

The Thacher School

United States Naval Academy

University of Delaware

University of Pennsylvania Libraries

University of Pennsylvania School of Nursing

Usdan Summer Camp for the Arts

Wesleyan University

Wheaton College (Massachusetts)

William Penn Charter School

Williams College

The Winsor School

The Wharton School (UPenn)


Yale University




Andrea Jarrell has led brand, comprehensive campaign, and recruitment message strategy for over 50 institutions. Her work marries marketing communications strategy with creative storytelling and has received numerous honors from the Council for Advancement and Support of Education (CASE) and Admissions Marketing Report, as well as being recognized by The Association of Boarding Schools (TABS).

Jarrell is the former director of public relations and communication for Scripps College of The Claremont Colleges, and, later, its director of development. She has worked in magazine and book publishing in New York City, public affairs in Los Angeles, and nonprofit media and government relations in Austin, Texas.

Jarrell holds a B.A. from Scripps College and an M.F.A. in Writing and Literature from Bennington College. She has contributed to several books on brand strategy and fundraising communications. Her essays have appeared in The New York TimesThe Washington Post, Harper’s Bazaar, The Huffington Post, Literary Hub, The Christian Science Monitor, and CASE CURRENTS magazineamong many other sites and publications. A Los Angeles native, she now lives in the Washington, D.C. metropolitan area.



Andrea Jarrell
Andrea Jarrell Communications Strategies
545 Beall Avenue
Rockville, MD 20850

Voice  301.591.3777